A Tale of Two Senior Centers
Corporate integrity influences risk in a multitude of ways, including direct ties to factors such as compliance, reputation, legal liabilities, and operational performance. Adherence to legal standards and ethical practices reduces the risk of fines and penalties; high integrity builds trust and loyalty among customers and partners; a strong ethical foundation attracts and retains talent; ethical operations tend to be more transparent and more efficient.
When it comes to assisted living facilities in particular, integrity is paramount. Appearances can be deceiving, and the often unseen cultural and operational dynamics of any facility are what truly define its environment.
But integrity can also be notoriously difficult to detect and measure. This is where employee perspectives from within organizations can be extremely useful. Aniline leverages millions of employee reviews to measure integrity - along with eight other key dimensions of business performance - across more than 70k companies on a monthly basis. Aniline’s Generative AI categorizes and contextualizes each data point, enabling our proprietary NLP to generate scores for each company derived from employee perspectives.
The research team at Aniline recently took a look at all senior living facilities in our database, and divided this group into five segments based on their Aniline calculated Integrity scores. This score captures employee sentiment regarding the company's cultural DNA concerning trustworthiness, honesty, and fairness in the way it treats people. A low Integrity score signals negative sentiment among employees regarding how a company treats its employees, partners, vendors, suppliers - or in this case, residents, while a high Integrity score suggests a facility is operating ethically and honestly.
So, what can the Integrity score really tell us?
To answer this question, we randomly selected two senior living facilities: Dominion Senior Living from the top segment, and Commonwealth Senior Living from the bottom segment. It turns out, the differences between the two companies are striking.
A quick online search of these companies reveals starkly different experiences. Headlines about top-scoring Dominion Senior Living paint a rosy picture, describing a 100th birthday party, a special baby shower, and baby goats visiting residents to cuddle. Last month, Dominion Senior Living hosted a prom for its residents.
Conversely, headlines about Commonwealth Senior Living cite instances of neglect, costly lawsuits, and repeated violations flagged by state inspectors.
These contrasting public perceptions align closely with the internal views captured by Aniline’s Integrity scores, showcasing how these metrics serve as a crucial indicator of the underlying realities within these facilities.
We also asked Annie, Aniline’s AI agent: “should I put my mother in this facility?” Her answers reveal further differences. For Dominion Senior Living, employee feedback demonstrates a deep affection for residents and commitment to high-quality care, while employees at Commonwealth Senior Living express major concerns about neglect, health, and safety.
How Integrity Insights Illuminate Hidden Risks
So whether you’re an insurer, a potential buyer or investor, understanding the culture of integrity at an organization can reveal important, hidden pitfalls and opportunities. Drawing on insights from Aniline's platform, this analysis reveals the risks and realities unveiled by employee perspectives within the senior living industry. It also underscores the importance of Aniline’s Integrity score as a vital barometer in predicting the quality of care and operational ethics of these organizations. This lens can and should be applied to any industry, to better understand one of the foundational dimensions of any successful organization, Integrity.
